5 Best Watch Stores in London For Your Next Collectable Timepiece
A luxury watch should do more than tell the time, but finding one worth its price can be tricky. London’s watch shops offer everything from rare vintage Rolexes to contemporary Swiss masterpieces, making the choice as exciting as it’s daunting.
Expert guidance is worth its weight in gold. Much like London’s finest goldsmiths, reputable watch dealers combine craftsmanship, specialist knowledge, and attention to detail.
Fortunately, the capital has no shortage of specialists who know their movements from their marketing claims.
We’ve shortlisted the contenders for the best watch store in London, focusing on authentic collections, fair valuations, and reliable customer support.
How much does a watch cost in London?
Watch prices in London start at around £30 for basic quartz models. Rare luxury timepieces can cost over £400,000, depending on the brand, condition, and rarity.
Budget and high-street watches typically cost £30–£500. Popular brands include Casio, Sekonda, Citizen, Seiko, and Tissot.
Mid-range and premium watches generally range from £900–£5,000. Expect brands such as Nomos Glashütte, TAG Heuer, Longines, and Tudor.
Luxury watches can cost anywhere from £1,000 to over £400,000. Leading names include Omega, Cartier, Rolex, Patek Philippe, and Audemars Piguet.
Prices vary by model and availability. Rare vintage pieces and limited editions often command higher prices.
1. Vintage Gold Watches
Address: Kensington Pavilion, 96 Kensington High Street
Contact: +44 20 7727 7095 | [email protected]
Hours: Available 24/7. Monday–Saturday, 9 AM–6 PM (telephone enquiries); in-person viewings by appointment only
A vintage watch’s true value lies in its history, craftsmanship, and condition. Vintage Gold Watches understands this, specialising in mid-century Swiss gold timepieces from prestigious names like Rolex, Patek Philippe, and Jaeger-LeCoultre.
Based in Kensington, the company has specialist watchmakers who inspect, service, and restore its collection. Their approach prioritises preserving each watch’s original character while keeping its mechanical movement in good working order.
For something more personal, collectors can enquire about specific birth years, designs, and budgets. This makes the boutique particularly appealing for milestone gifts with a meaningful connection to the past.
Equally reassuring, purchases come with a lifetime authenticity guarantee and mechanical warranty coverage of up to two years, subject to terms. Selected watches also feature complimentary strap options for a more personalised finish.
However, showroom visits require booking, ruling out spontaneous browsing. The vintage-focused collection also won’t suit shoppers seeking factory-new contemporary models.
No reason to shop elsewhere for high-quality vintage watches!
Excellent experience in all respects. Beautiful vintage Omega watch in superb condition. Extraordinarily quick shipment to the U.S. I opted to have the dial and hands refinished/polished. Their watchmaker must be part magician. Wow! No reason to shop elsewhere for high-quality vintage watches!
— Eric Kriby | Google Review
The watch is simply a masterpiece
The service was simply brilliant from the very first contact right through to receiving the watch. Helpful and friendly. And the watch is simply a masterpiece – excellent value for money. It’s a pleasure doing business with Vintage Gold Watches.
— Peter Balzan | Google Review
2. Watches and Jewellery of Bond Street
Address: Berkeley Square House, Berkeley Square, Mayfair
Contact: +44 20 7491 0042 | [email protected] | 447885661038
Hours: Monday–Friday, 9:30 AM–5:30 PM; Saturday, 10:30 AM–5:30 PM; showroom visits by appointment only
From antique pocket watches to modern Rolex sports models, Watches and Jewellery of Bond Street covers centuries of watchmaking. With 35 years of Mayfair trading experience, this specialist offers collectors plenty of choice across different eras.
Its collection features Audemars Piguet, Chopard, and Rolex, with options ranging from vintage collectables to unworn modern timepieces. There’s plenty worth examining, whether you’re building a collection or marking a milestone.
Beyond its selection, the company purchases luxury watches directly from owners looking to sell. Buyers can arrange private showroom appointments to inspect their shortlisted pieces before committing to a purchase.
For added reassurance, purchases include a 12-month mechanical warranty, subject to the company’s terms and exclusions. That’s particularly useful when investing in a pre-owned watch with a history of its own.
That said, showroom visits require booking, so spontaneous shopping isn’t an option. The returns window is also just seven days, subject to purchase terms and applicable statutory rights.
We were happy with the quality service and price
We found a one-of-a-kind skeleton watch from Audemars and negotiated what we felt was a very fair price. We will happily do business again with this company. We were happy with the quality service and price.
— Steven Taracevicz | Google Review
Trustworthy high-end watch dealer
Business conducted entirely online and via post. Trustworthy high-end watch dealer. The watch I purchased was absolutely as described, and as soon as we’d agreed a price, the buying process was very smooth and quick. Would definitely recommend buying from these guys. I may well do so again.
— Ian Wright | Google Review
3. Watch Collectors UK
Address: 21–22 Grosvenor Street, Mayfair
Contact: +44 20 7993 6865 | [email protected]
Hours: Monday–Friday, 10 AM–5:30 PM; Saturday, 11 AM–2:30 PM; private showroom by appointment only
Selling a luxury watch shouldn’t mean waiting weeks to receive your money. Watch Collectors UK makes the process more straightforward with private Mayfair valuations and immediate payment once you accept an offer.
During appointments, specialists inspect each timepiece and assess its condition before presenting a valuation. This discreet approach suits sellers who’d rather avoid lengthy consignment arrangements or unnecessary back-and-forth.
For buyers, the company stocks sought-after brands like Rolex and Cartier, backed by a lifetime authenticity guarantee. Purchases come with a 24-month mechanical warranty, while eligible distance orders benefit from a 14-day returns policy.
Beyond its existing collection, the team can help source specific models through its watch-request service. That’s useful if you’ve set your sights on a reference that rarely appears for sale.
Do note that the private showroom requires advance appointments, so casual walk-ins aren’t an option. Also, Saturday hours run from 11 AM to 2:30 PM, leaving a rather narrow window for weekend visits.
Happy to answer all my questions without any pressure
Excellent experience from start to finish. The team was patient and happy to answer all my questions without any pressure. Felt genuinely looked after throughout the process. Very happy with my purchase and excited to enjoy my new watch. Highly recommend!
— Yara Almubarak | Google Review
I would definitely check them out first
I’ve just bought a stunning Omega Constellation from Marla. It is absolutely as described and was a very fair price for the excellent condition, warranty, and the service provided. Marla sent additional photos and a video to me and answered all my queries in a timely manner. Marla was extremely helpful, as was David. David was also very informative regarding the workings of watches. I would have no hesitation in recommending this company, and should I be looking for a watch in the future, I would definitely check them out first.
— Sian Pugh | Google Review
4. Watches World London
Address: Berkeley Square House, Office 149, Berkeley Square
Contact: +44 20 3409 1808 | [email protected] | WhatsApp: +44 7787 511188
Hours: Customer assistance available 24/7
Luxury watch trading doesn’t stop at the London border, and neither does Watches World’s customer service. With 24/7 assistance in 14 languages, the company makes international buying, selling, and part-exchange enquiries more accessible.
Beyond its multilingual support, the team examines watches for authenticity, condition, and functionality before offering them for sale. This thorough approach gives collectors greater confidence when purchasing high-value timepieces from overseas.
We like how delivery arrangements are equally convenient, with complimentary next-day shipping across mainland UK and insured international courier services through DHL or FedEx.
Meanwhile, London buyers can arrange a personal collection rather than wait for a delivery.
For sellers, the company offers outright purchases and trade-ins, providing options beyond traditional consignment. Its international presence makes it particularly relevant to collectors managing transactions across different markets.
However, bank-transfer proceeds may take around seven working days to arrive under the published terms. London collections also require advance booking, so spontaneous pick-ups aren’t an option.
The watch was the most competitive price on the market
Purchased my Hublot Spirit of Big Bang from Watches World and have had a fantastic service from the start. Dealing with Flavio, he really helped put me at ease and responded to all my questions quickly. The watch was the most competitive price on the market, and the website was so easy to navigate.
Payment was safe and secure, and communication through the whole process was seamless all the way through to delivery.
Would highly recommend buying through Watches World.
— Darren Preston | Google Review
I saved over £1300 compared to UK retail price
First saw watches world online while looking to buy an Omega Seamaster 300 Gen 2.
The price advertised by Watches World was more competitive than many sellers offering late pre-owned examples.
I saved over £1300 compared to the UK retail price. I initially paid a 10% deposit, waited for them to transport the watch from Germany to their London office, then yesterday I collected it in person and paid the balance.
Everything went smoothly, and I returned home feeling very pleased with the purchase.
Absolute pleasure to deal with from start to finish.
Highly recommended company!
— Paul Gay | Google Review
5. Luxury Times London
Address: 15 St George’s House, Hanover Square, Mayfair
Contact: 07714 611699 | [email protected]
Hours: Monday–Friday, 10 AM–5:30 PM; Saturday, 11 AM–3 PM
Finding a coveted Rolex or Patek Philippe takes more than a generous budget. Luxury Times London specialises in pre-owned luxury watches, offering collectors access to prestigious brands and sought-after models.
We love that the company features timepieces from established watchmakers, including Audemars Piguet. Its selection appeals to buyers seeking distinctive pieces with lasting collector appeal.
For added reassurance, the company says specialist horologists inspect watches for authenticity and condition. Customers can contact the team to discuss available models, valuations, and private viewing arrangements.
Meanwhile, collectors can enquire about specific references and clarify sourcing arrangements before committing to a purchase. It’s particularly important to confirm warranty coverage and payment terms when buying a high-value watch.
The catch is that deposits for specially sourced watches are generally non-refundable, so confirm the terms before committing. The company also excludes special-order watches from its standard returns policy, subject to applicable consumer rights.
Offering me a better price than I would’ve got elsewhere
This is my second time dealing with the team at Luxury Times, and both experiences have been amazing. The team are friendly and professional, and were helpful when part-exchanging my previous watch, offering me a better price than I would’ve got elsewhere. Would happily recommend them to anyone looking for a watch in the future!
— Oliver West | Google Review
Full transparency on the watch
Recently bought a Rolex from Luxury Times and honestly could not be happier with the experience. Hamza and Ciaran were both great from start to finish and made the whole process feel easy and relaxed. They answered all my questions properly and sent over loads of photos and videos with full transparency about the watch.
The watch was even better in person and exactly as described. You can tell they genuinely care about what they do and take pride in looking after customers properly.
— Billy Gibbins | Google Review